# DenQAI: market research workbook

File-specific companion · 2026-09-10

## Purpose

Which local market and site claims still need evidence?

**Who:** Owner or buyer with a local research partner

**Records:** Defined trade area, provider-day observations, access calls, staffing records, payer evidence, and site facts.

## Complete the file

1. Read Start Here and keep one defined trade area throughout the file.
2. Compare the Fictional Example with the blank Your Inputs sheet; enter observations and dated sources without treating a directory count as capacity.
3. Use Review and Actions to assign missing evidence, then enter the supported figures into the Local Market Evidence Builder.

## Definitions

- **Trade area:** The explicitly defined area and population being studied.
- **Provider days:** Observed clinician availability over a stated period, distinct from a directory listing.
- **Evidence gap:** An unresolved claim requiring a dated source or observation.

## Fictional example

Fictional example: six listed offices have only four confirmed provider-day records; leave the other two unresolved and assign access calls before making a capacity claim.

## Review and next action

Use the Local Market Evidence Builder after resolving the most decision-relevant evidence gaps.

This is a manual preparation pack with no formulas. It does not calculate results, import automatically into the linked tool, or replace source and professional review.

[Related DenQAI guide](https://denqai.com/market/local)

## AI coach prompt

Help me use DenQAI’s market research workbook. My question is: Which local market and site claims still need evidence? Explain these terms in plain language: Trade area, Provider days, Evidence gap. Ask one question at a time about the required records: Defined trade area, provider-day observations, access calls, staffing records, payer evidence, and site facts. Walk through the supplied fictional example before asking me for inputs. Treat every missing value as unknown, not zero. Do not invent source records, contract terms, legal conclusions, or clinical facts. Use only permitted fictional or aggregate, non-identifying information. Follow this boundary: This is a manual preparation pack with no formulas. It does not calculate results, import automatically into the linked tool, or replace source and professional review. End with the missing evidence and this next step: Use the Local Market Evidence Builder after resolving the most decision-relevant evidence gaps.

## AI review prompt

Review my permitted fictional or aggregate draft of DenQAI’s market research workbook against the file instructions. Check each required field and period, units, evidence locator, assumptions, arithmetic where formulas are actually supplied, and unresolved contradictions. Check the sequence: Read Start Here and keep one defined trade area throughout the file. Compare the Fictional Example with the blank Your Inputs sheet; enter observations and dated sources without treating a directory count as capacity. Use Review and Actions to assign missing evidence, then enter the supported figures into the Local Market Evidence Builder. Separate facts from assumptions and missing records. Do not supply unsupported numbers or make a professional decision for me. Apply this limitation: This is a manual preparation pack with no formulas. It does not calculate results, import automatically into the linked tool, or replace source and professional review. Return corrections, questions for the responsible reviewer, and the next action.